Email Marketing ROI Calculator

Return on Investment from Email Campaigns

Input Fields

Revenue from campaign

R

$

Enter the total revenue generated from the email campaign

Cost of campaign

C

$

Enter the total cost of running the email campaign

CalculateReset

Your Results

ROI

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Email Marketing ROI Formula

$$ROI = \left( \frac{\text{Revenue} – \text{Cost}}{\text{Cost}} \right) \times 100$$

Where:

• $$ROI$$ = Return on Investment (%)
• $$Revenue$$ = income generated from the email campaign
• $$Cost$$ = total cost of the email campaign (platform, design, staff, etc.)

Email marketing ROI indicates how effectively your email campaigns convert expenses into revenue. By using this metric, marketers can fine-tune campaigns, justify marketing spend, and compare email performance against other channels. Whether you’re a small business or an agency, this tool helps you assess how well your email strategy performs financially.